Earthshot Winner: Costa Rica Wins 2021 Protect & Restore Nature Trophy


Forests are home to half our plants and animals and three-quarters of our birds, and they suck carbon from the air and return the oxygen we breathe. Yet in 2020, more trees were felled than ever before, causing 10% of global warming.

Costa Rica’s Conservation Example

In the 1990s, the vast forests of Costa Rica were devastated, half their former size. But the people of Costa Rica and their Ministry for Environment had a plan to save them. Its programs paid citizens to protect forests, plant trees, and restore ecosystems. The results were extraordinary. Costa Rica’s forests doubled in size, and flora and fauna thrived, which led to a boom in ecotourism, contributing $4 billion to the economy. The government is now taking the approach to urban areas. It believes 30% of the world’s land and oceans could be protected this way too. Winning The Earthshot Prize would help it share knowledge and practices globally, especially in the Global South. Costa Rica’s motto is “pura vida” or “pure life”.

 Earthshot Awards 2021

The annual awards were created by the Prince of Wales to reward people trying to save the planet. There were five winners announced in London, each receiving £1m. Many Famous Presenters Prince William was joined by stars including Emma Watson, Dame Emma Thompson, and David Oyelowo, for the ceremony at Alexandra Palace. Ed Sheeran, Coldplay, and KSI were among the acts that performed – and in keeping with the eco message, the music was powered by 60 cyclists pedaling on bikes.

Costa Rica’s Environmental Transformation

Costa Rica was a country that once cleared most of its forests, but it has now doubled the number of trees and is seen as a role model for others to follow. The winning project is a scheme paying local citizens to restore natural ecosystems that have led to a revival of the rainforest.

 The Earthshot Prize

The Earthshot prizes name refers to the Moonshot ambition of 1960s America, which saw then-President John F Kennedy pledge to get a man on the Moon within a decade. Each year for the next decade, the prize will award £1m each to five projects working to find solutions to the planet’s environmental problems.

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Juan Carlos Ramírez
Marketing Assistant
Hello, I’m Juan Carlos Ramírez. I’ve got a background in Advertising and currently work in tourism, which is a perfect fit for my love of blending creativity with strategy. Beyond the office, I’m passionate about architecture, history, and video games. Exploring the beauty of buildings, uncovering the past, and going on virtual adventures are some of my favorite things. Let’s connect and share some awesome experiences!

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